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   Executive Summary

Services including: pre-hire testing (profiling) of candidates and incumbent managers, team assessment, team development, training sales professionals to use NLP skills, interview training, executive coaching, multi-rater surveys, and onboarding coaching. For information, including a copy of an assessment report, please call Dr. Lakin at 630-871-2996 or write to the following email address: drlakin@lakinassociates.com. For references, see "Why people use Lakin Associates" by clicking here: References and reading what people say about us.




Accounting                      Consulting                         Pharmaceuticals

Advertising                      Consumer Products           Real Estate

Apparel / Accessories      Cosmetics                         Service

Automotive                      Electronics                        Software

Banking                           Executive Search              Technology

Brokerage                        Financial Services             Telecommunication

Biotechnology                   Health Care

Call Centers                      Legal

Chemical                           Manufacturing


A $100million manufacturing company in Alabama was undergoing major restructuring. It planned to spin everal of its lines into standalone business units. It needed General Managers and key support people for each unit. The CEO asked Dr. Lakin to assess all of his managers (26) as part of his planning for how to best use the talent in the organization.

A venture capital group in Boston asked Dr. Lakin to assess a candidate for their new acquisition of a $70million company in San Francisco. After the candidate was hired, Dr. Lakin was asked to coach the new CEO for a year. The CEO subsequently asked Dr. Lakin to assess of his direct reports and candidates for new positions to help with planning and performance improvement.

The owners of a $70million+ company in Baltimore asked Dr. Lakin to assess them, their family members, COO, and CFO to make recommendations for helping family members become the next generation of leadership over the next five years.

The President of a $50million manufacturer in Arkansas asked Dr. Lakin to assess his senior team to help plan a series of succession plans and spin-offs for the near future.

The Chairman of a $800million conglomerate would routinely ask Dr. Lakin to assess the senior management team of each new acquisition to help assess talent and to look for successors to key people in other divisions.

A typical referral:

...CEO is frustrated that recent new hires did not work out or that there were too many surprises.

...Senior manager recognizes that more objectivity is needed in the hiring process.

...A desire for a third-party to look at an existing team and help development planning.

...A problem manager needs to be assessed to determine if he/she is worth the effort to develop (and if "fixing" is a likely possibility).


Dr. Lakin helps companies reduce some of the surprises in selecting and developing managers. It is not easy to see which candidate is the best one for the company or to tell which person is ready for promotion. Dr. Duane Lakin and his colleagues interview and test candidates for key positions in companies to help make such decisions easier for the hiring executive. They also assist in developing individuals and teams through training and individual coaching.

Dr. Lakin also teaches NLP skills to selling professionals across the US, Canada, and Great Britain. He leads NLP-based sales training in customized formats and through public workshops called "The Unfair Advantage, Sell with NLP!". The Unfair Advantage is also available to individuals in a workbook format. More information can be seen at Sales training NLP for Sales. A free sampler of the NLP training program can be found by contacting Dr. Lakin at drlakin@lakinassociates.com. For those who prefer to learn by listening, an audiobook of "The Unfair Advantage: Sell with NLP!" is also available. Click the links on the home page for more information. Online lessons are also available at www.SellWithNLP.com.

Dr. Lakin has a background in clinical and organizational psychology, systems theory as applied to family and organizations, and organization/management development. He is a consultant to companies in the US, Canada, and the UK. He is a member of the American Psychological Association, and the Society of Industrial and Organizational Psychology.

A partial list of clients served by Lakin Associates include:

  • The Marmon Group (a Berkshire Hathaway company)
  • Starkey Laboratories
  • BMW Constructors
  • TripAdvisor
  • Wells Lamont Corporation
  • Idex Corporation
  • TIC Gums
  • Vantage Oleochemicals
  • The Luse Companies
  • Dean Witter
  • Towers Perrin
  • Diner's Club
  • Morgan Services
  • Faultless Linen
  • Koehler Manufacturing
  • Sanwa Business Credit Corporation
  • Caradon plc
  • Schiller, DuCanto & Fleck
  • Union Tank Car Company
  • Sara Lee Corporation
  • Beatrice Foods

OUR MISSION: To make a difference in our clients' businesses

Last modified: February 2015

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